Most Internet providers do offer you a directory on their own domain that would look like this: www.providerdomain.com/~yourname. In addition to having to explain the little squiggle mark (~ which is called a tilde) to your less net savvy customers, this can prove cumbersome on business cards and letterheads, plus it does not reflect the unique nature of your business or homepage. Moreover, it all has to be changed if you switch to another host, which is very awkward and expensive.
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